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AMP(Accelerated Mobile Pages)

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Google’s Accelerated Mobile Pages technology is attracting a great deal of interest since its introduction in October 2018. Let’s have its brief introduction and how can we incorporate into our own HTML pages.


Amp Technology in term of Time & Speed

In this time of speed, a page that takes in excess of a couple of moments to load is losing its allure, and this has significantly affecting cell phones surfers. Amp Technology is the latest breath of fresh air to deal with this problem.

Numerous examinations have demonstrated that page loading time is inversely proportional to conversion rate and directly proportional to bounce rate in general.

On the SEO side, page speed is one of the many positioning variables for Google, thus your site’s visibility is in danger if its loading speed is not optimized.

Consequently, client experience, business objectives, and search-ability are all at stake just due to site speed.

Responsive composition, speed optimization, combined with top notch performance are a key to success in today’s speed driven setups. To stay in competition, we have to deal with such issues on priority basis, hence Accelerated Mobile Pages comes to rescue.

Facebook’s Instant Articles and Apple News are noting these issues in their own particular manner. Luckily, the AMP Project, although by Google, is an open-source technology and must be given a try.


An Overview of AMP Features


Execution best practices are worked in with Accelerated Mobile Pages: offbeat calls and lethargic stacking on parts, reduced page loading time, no FOUC impact, less burden on the CPU and GPU, reduced JavaScript usage, etc. are some of the perks of AMP feature.

The standard page makes 34 HTTP solicitations, while the AMP adaptation makes just 13. The AMP adaptation is in every case quicker, it begins rendering before the vanilla form, and completes even before the vanilla variant begins rendering.

The AMP technology has just been implemented by numerous big businesses.

The Accelerated Mobile Pages technology is about speed to load pages. To maintain its functioning and standards, numerous confinements are imposed – however in these restrictions lies a genuine opportunity to concentrate on substance.

You have found in this article the means expected to create straightforward yet completely useful pages with pictures, recordings, advertisements, and trackers. Animations, carousals, SVGs, and numerous different addons are accessible to enhance client experience.


AMP for Email


Alongside AMP for websites, Google also announced AMP for email and notifies following advantages for consolidating AMP encounters into Gmail:

• Always an updated Content.
• The recipient’s ability to peruse and collaborate with content.
• Users accomplishing more in less time without leaving email.

“With AMP for Email, it’s simple for data in email messages to be dynamic, exceptional and noteworthy.”



Email AMP keeps on being an essential channel for driving positive ROI in computerized advertising, providing quick and attractive solutions for content engagement.

For instance, say an outer temporary worker needs to plan a gathering with you however can’t see your schedule, so they send an email to get data on which dates and times you’re accessible. Inside the email is a coordination form. With of Accelerated Mobile Pages for Email technology, you can interact seamlessly through the form without clicking a link and divert to another website page. AMP for Email could likewise enable you to accomplish more in less time by enabling you to rapidly RSVP to occasions, peruse and connect with postings and campaigns, or participate in a poll without leaving email.

About the Author

M.Aanish Mujahid - Wordpress

I am a wordpress developer.

Comments (4)

  1. Templatefor - 2020-08-14

    This is where you can comment on the blog weather you like or not or any suggestion to improve user experience,

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